International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries Wish Farms is previewing its new technology at PMA’s Fresh Summit in Anaheim Oct. 18-19.
Wish Farms, which is based in Plant City, Florida, plans to bring its labels to life with Misty the Garden Pixie through the use of augmented reality (AR) by way of a new branded smartphone application.
“We’ve had a great time working on this project,” said Michelle Sulzer, chief creative officer and founder of Sulzer Inc. “Using augmented reality to bring Misty to life is a natural choice to drive brand engagement. The possibilities with the technology are endless.”
Once the Wish Farms app is downloaded and opened on a smartphone or tablet, the viewer will hover the camera over the Wish Farms label. A video will appear overlaid onto the label through the display.
“I wanted us to be the first in our industry to utilize this technology,” said owner Gary Wishnatzki, “Misty is such an asset to our brand. Bringing her to life in this fun way is just another chance for us to connect and get more people excited about being a Wish Farms berry lover.”
Marketing Director Amber Maloney said, “This first video is a great introduction to Misty. In the future, we can see opportunities to do tailored videos for holidays, recipes, contests and much more.”
The application will be available to the public in January of 2020, and will be compatible with any Wish Farms label across all four berries. In addition to the AR video, the app will feature grower profiles, recipes, tips and a consumer feedback dashboard. For each download, Wish Farms will donate a meal to those in the community that need it most.
The AR technology will be on display at the PMA Fresh Ideas Showcase, and available for attendees to demo in person at Wish Farms Booth 4337.