Chandler, Arizona-based Bashas’ Family of Stores will deploy NCR Emerald, the cloud-enabled point-of-sale (POS) platform offered on a subscription basis for grocery retailers. Bashas’ signed the agreement with NCR in August to simplify store operations and drive efficiencies with NCR Emerald’s complete solution of software, hardware and services. NCR Emerald is on track to launch at Bashas’ faster-than-typical point-of-sale deployments.
With big-box retail competition all around, Bashas’ was looking for a strategic partner to help it compete on price. The multi-generation family-owned retailer provides its shoppers with loyalty rewards, as well as perks like a free supervised play center for children at some stores. The company also offers support for the community through donations, volunteering and the arts.
“After many years using NCR technology in our stores, we evaluated other vendors and chose to keep NCR in the family,” said Edward N. Basha III, CEO and grandson of Eddie Basha Sr., who founded the business with his brother Ike Basha in 1932.
NCR Emerald is an end-to-end solution that includes point-of-sale, loyalty and promotions, merchandising, integrated payments and self-service. With its cloud-enabled, API-first infrastructure, NCR Emerald integrates with other applications in the retailer ecosystem and promotes consistency of capabilities across physical stores and digital channels. NCR Emerald’s subscription pricing model lowers upfront investment, so retailers can redirect resources to enhance the customer experience.
“NCR has upped its game with this all-in-one solution, ready out-of-the-box and easy to connect our store operations,” said Jim Buhr, CIO for Bashas’. “NCR Emerald has the right product architecture to help grocery retailers like us grow and compete. Equally important, the NCR team has demonstrated true partnership and commitment to us as a valued client.”
What’s more, experience shows NCR Emerald can be deployed in stores faster than the industry norm. Most recently at Northgate Market in California, NCR launched NCR Emerald less than six months after contract signing.
“Like Bashas’, NCR has deep experience from decades of innovation. We’re inspired by the best of those traditions to power today’s advanced technology and propel retailers into the digital-first future,” said David Wilkinson, SVP and GM of NCR Retail. “We’re proud to help the Bashas’ Family of Stores compete, grow and continue to make a positive difference for their customers and community.”