Landover, Maryland-based Giant Food has launched Giant Delivers. Formerly known as Peapod by Giant, the new Giant Delivers brand refresh is part of Giant Food’s “The Little Things Are Giant” platform which focuses on helping customers save time. Whether filling their virtual cart via web or mobile app, next-day home delivery from Giant Delivers is now available to more than 6 million shoppers living in more than 300 zip codes across the Delaware-Maryland-Virginia area.
Giant Delivers has recently begun same-day delivery within the downtown D.C. area. The grocer also announced Giant Pickup earlier this year which allows customers to place their grocery orders online and pick them up in as little as four hours at their local Giant without ever leaving their cars. Pickup is available at more than 65 locations today, with a total 100 locations to open in Washington, D.C., Maryland, Virginia and Delaware by the end of the year.
“Giant has been the trusted neighborhood grocery store for over 80 years, and we are continually looking for new ways to serve our community’s evolving needs and shopping preferences,” said Ira Kress, interim president of Giant Food. “Building out our e-commerce services, including Giant Delivers and Giant Pickup, lets us truly put the ‘solution’ in meal solutions. We handle the picking and packing, delivering straight to car or doorstep, giving our shoppers that extra helping hand they need.”
Existing Peapod by Giant customers will not experience any interruption of service, with the digital shopping transitioning to an integrated experience later this year. Giant Delivers is available without commitment or subscription and offers customers the option to sign up anytime for unlimited deliveries for a one-time annual fee of $99, making weekly grocery delivery orders more convenient and affordable than ever.
New convenient features from Giant Food that will be offered through the Giant Delivers and Giant Pickup services include an expanded assortment with hundreds of new items, such as plant-based foods as well as unique global offerings.
Giant Delivers offers more than 20 meal kit solutions, an increasingly popular option for families with pre-measured, pre-cut and pre-washed fresh ingredients for a home-cooked meal without all the prep time. The meal kits can be added to customers’ shopping carts along with all other items with no subscription or commitment plan. Many of the meal kits cost less than $5 per serving.