VideoMining Corp., an in-store behavior analytics company for CPG retail, released two new special reports from the CSI MegaStudy program focusing on Hispanic and Millennial shopper behavior in the C-Store channel.
The Hispanic Deep Dive and Millennial Deep Dive aim to provide an understanding of the shopping patterns of the two of the most important segments for the C-Store industry, as these segments rapidly grow in both market share and spending power. Because of the evolving nature of retail and the specific preferences and habits of these shoppers, studying these groups is crucial to developing strategies and tactics that will impact the bottom line for retailers and product manufacturers.
“As we continue to transition our C-Store MegaStudy program to the new yearlong model, we are excited to further help manufacturers and retailers identify opportunities to better serve today’s shoppers,” says Dr. Rajeev Sharma, founder and CEO of VideoMining. “By focusing on these two extremely important and well-established demographics, the Hispanic Deep Dive and Millennial Deep Dive enhance the value of the MegaStudy program for all brands in this space with a heavy focus on the in-store behaviors and preferences that differentiate these segments from other shoppers.”
These special reports are available to explore the storewide impact and unique characteristics of these shopper segments in the C-Store channel. Both reports include a deeper focus on areas specifically important to the two segments, such as the importance of snacking, prepared food and store services for shopping trips in those segments. Additional options to drill down into the brand or category level are available as well for additional granularity.
The Hispanic Deep Dive and Millennial Deep Dive, as parts of the CSI MegaStudy program, utilize a suite of advanced sensing and artificial intelligence technologies to capture and interpret shopper behavior in the C-Store channel from a sample of 300 million store trips. The only program of its kind, the CSI MegaStudy provides a host of foundational insights for any given category, shopper segment or issue of interest. Both participating manufacturers and retailers have used the CSI MegaStudy program for a decade to grow their C-Store business by evolving differentiated strategies using an in-depth understanding of relevant shopping behavior.
The CSI MegaStudy has recently transitioned to a yearlong model to enable further analysis on changes of trips over time and the effect of seasonality, holidays and events on shopper behaviors. Insights from the CSI MegaStudy are delivered through a range of customizable packages and interactive tools. Broad shopper trends as well as specific case studies are also reported in various industry publications and conferences.