Elemental Bottles, which is based in Fountain Valley, California, has rolled out its line of reusable bottles and tumblers exclusively at Albertsons’ Safeway Denver Division stores. Plans are to expand into additional distribution channels in 2020.
Albertsons operates 2,262 retail food and drug stores with 1,733 pharmacies across 35 states and the District of Columbia under 20 banners, including Safeway.
“We’re excited for the opportunity to introduce our brand to Albertsons’ customers,” says Elemental co-founder Seth Inyang.
Hydration is a key element of America’s growing awareness of health-conscious living. As a result, reusable hydration products have become a staple among the general population.
Elemental says that through improved design and lifestyle branding, it seeks to provide a superior drinking experience. “Because of this strategy, we spend a considerable amount of time developing each product,” says Inyang. “Every Elemental product has the same goal: to be good for the consumer, safe for the environment, but also functional and look great.”
Elemental’s latest product is a coffee tumbler that features a patent-pending completely ceramic lid. “There were obstacles to overcome in order to bring this product to market; however, the result provides a superior experience for the consumer,” says Inyang.