Chicago, Illinois-based Greenleaf Foods SPC, with its brand Lightlife—the No. 1-selling refrigerated plant-based meat alternative brand in U.S. retail (Based on unit sales L52 WE 09/08/19, Spins Mulo & Natural Channel, excluding Whole Foods Market)—is bringing Lightlife’s new plant-based meat line to more than 12,000 retail stores. The new products have begun hitting shelves at Kroger, Publix and Target nationwide.
A recent study by the Plant Based Foods Association and The Good Food Institute [Plant-Based Food Retail Sales are Growing 5x Total Food Sales (2019)] showed U.S. retail sales of plant-based foods totaled $4.5 billion during the past year. These sales are driving increased demand for plant-based options in grocery stores across the country.
Since launching its new plant-based meat line earlier this year, Lightlife’s brand sales have doubled vs. last year at retailers who started carrying the Fresh Line products earlier this summer (Based on dollar sales L4 WE 09/08/19, Spins Mulo & Natural Channel, excluding Whole Foods Market). Now with new expansion into Target, Kroger and Publix, Lightlife is doubling its current distribution of the new line, which includes its Burger, Ground, Italian Sausage and Bratwurst Sausage products.
“Lightlife has four decades of history in plant-based foods. We’re thrilled to take our years of expertise and innovation to more shoppers across America by expanding Lightlife into retail stores like Kroger, Target and Publix,” says Dan Curtin, president and CEO of Greenleaf Foods SPC. “Lightlife fans have been vocal on our social channels, asking for the new products in more grocery stores locally. We are committed to fulfilling demand and providing customers high-quality plant-based products.”
Lightlife’s new plant-based meat line delivers the sensory experience of traditional meat but are made of plants, without GMOs, gluten, soy and artificial flavors. The new products are experiencing increased demand heading into the end of the year.
The Lightlife Plant-Based Burger, Ground, Italian Sausage and Bratwurst Sausage also can be found in other retail stores across the U.S., including Acme, Albertsons, Fresh Thyme, Haggen, Jewel, Pavilions, Safeway, Sprouts, Stop & Shop, Vons, Wegmans and more.