Center Store Health/Wellness Midwest

Peapod Launches Exclusive Partnership With Nurture Life

Peapod Nurture LIfe

Online grocer Peapod has formed an exclusive partnership with Chicago, Illinois-based Nurture Life, the food brand that offers freshly prepared, ready-to-enjoy meals and snacks for children. Peapod will be the first retailer to sell individual SKUs of the subscription-based service. This is the first initiative in Peapod’s strategy to focus on providing a variety of nutritious options for Midwest families’ dinner tables.

Nurture Life provides ready-to-eat baby, toddler and kid meals that are developed by a team of registered dietitians and chefs to ensure that they provide the appropriate balance, nutrition and portions for babies and kids as they grow. With more than 15 available options through Peapod, babies learning to feed themselves can enjoy various finger foods like Braised Chicken, Sweet Potato & Carrot; Tofu, Sweet Soy Glazed Carrot & Zucchini and more. Toddlers and kids can experience a Frittata with Cinnamon French Toast; Chicken Bites with Mashed Sweet Potatoes & Green Beans and Chicken Meatballs with Pasta & Vegetables. These are made-to-order and simply need to be stored in the refrigerator until reheating.

“Nurture Life sets a new standard for kids’ food in America by providing nutritionally balanced, ready-to-enjoy meals for busy families at a time when there aren’t enough healthy options that your child wants to eat, and there isn’t enough time to cook everything yourself,” says Jennifer Chow, co-founder of Nurture Life. “We are thrilled to now offer a variety of our most popular meals and snacks to Peapod customers in the Midwest.”

“Peapod is committed to linking our customers to a constant flow of unique items that help make meal-time as healthy and friction-free as possible,” says Spencer Baird, SVP of merchandising for Peapod. “Our partnership with Nurture Life is special because it allows us to uniquely address meal-related friction for households with kids. We are pleased to add Nurture Life to our rapidly evolving base of meal solutions.”

Starting at $4.25, Nurture Life is now available on Peapod.com

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