In time for opening day of the NBA’S 2019-20 season, the Philadelphia 76ers and Giant Food Stores formed a new multi-year partnership with an emphasis on community engagement. Through the partnership, Giant will be named an official partner of the 76ers, have a presence at the center and develop new and exciting promotions for 76ers fans across greater Philadelphia to enjoy.
“Giant is a tremendous partner for our organization because they match our commitment to community that we so greatly value and embrace,” Philadelphia 76ers President Chris Heck said. “We look forward to working together with Giant to positively impact the lives of thousands of youth and area residents in the Greater Philadelphia area during this exciting season of 76ers basketball.”
The partnership officially tipped off today with a surprise basketball clinic at North Philadelphia elementary school, John F. Hartranft, for 50 fifth-grade students. The clinic highlighted a key facet of the partnership between the organization—community outreach—and was led by 76ers alumnus Marc Jackson and featured 76ers Entertainment. Giant associates from across the region volunteered at the event and presented the school with a surprise donation of sports equipment, first aid kits and healthy snacks.
“Leaders on and off the court, the 76ers are passionate about giving back to their community and just like us, they want to do all that they can to make Philadelphia a great place to work, live and play,” said Matt Simon, chief marketing officer, Giant Food Stores. “As Giant continues to grow in this great city, we’re proud to be partnering with an organization that shares our commitment to philanthropy and we look forward to working with them to do good across Philadelphia.”
Through the partnership, Giant and the the team will leverage their shared philanthropic commitments to give back and make a meaningful difference in their communities. Giant will serve as the presenting partner of the 76ers’ 2020 Child Hunger Awareness Campaign. In addition, Giant will have involvement with the 76ers’ annual Season of Giving and the fifth annual Sixers Youth Foundation Gala.
