Matthew Winokur has been named SVP of corporate affairs at Novolex, a new position at the Hartsville, South Carolina-based packaging company.
Winokur is responsible for bringing a unified approach to Novolex communications, public affairs and sustainability strategies, working closely with both internal and external stakeholders. He also joined the Novolex senior leadership team and chairs the corporate communications council.
“We’re excited to have Matt join Novolex in a full-time capacity and contribute his expertise to advance our growth strategy,” said Stan Bikulege, chairman and CEO. “His guidance will enable us to further build our brand with our many external stakeholders and internally with our more than 10,000 Novolex family members.”
Winokur has more than 35 years of experience working with corporations, governments and nonprofit organizations around the world. His expertise includes crisis communications, media relations, corporate positioning strategy, stakeholder engagement, sustainability programs, employee communications and community relations.
“I’m thrilled to be joining Novolex and have the opportunity to work closely with the many talented people at the company,” Winokur said. “I look forward to building on the many initiatives underway already that are supporting the company’s growth and will help to advance our reputation as a packaging leader and advocate in the industry.”
Winokur has worked to help companies build their brands throughout his career. He began working as a consultant to Novolex—becoming part of the communications team—while heading his own firm, Winokur Communications. Prior to this, he was VP of sustainability and VP of corporate affairs for Axalta Coating Systems. Previously, he served as EVP for Ogilvy Public Relations and held a variety of corporate affairs positions at Altria Group and its Philip Morris International business.
Winokur holds a bachelor’s degree from Dickinson College, a master’s degree from McMaster University and an MBA from the NYU Stern School of Business. He also has served as an adjunct lecturer at City University of New York.
Winokur reports to Bikulege. Reporting to Winokur are Phil Rozenski, VP of public affairs, and Erik Gonring, director of sustainability.
Novolex develops and manufactures packaging and foodservice products for industries ranging from grocery, food packaging, restaurant and retail to medical applications and building supplies. The company invests in research and development to engineer more sustainable choices. With more than 10,000 employees, Novolex operates 61 manufacturing plants in North America and Europe, including two plastic film recycling facilities.