Dennis McIntyre, EVP of marketing for Stater Bros. Markets, will assume the additional role of chief marketing officer (CMO) for the San Bernardino, California-based grocer, effective Nov. 4.
In his new role as EVP and CMO, McIntyre will continue to report to Stater Bros. CEO Pete Van Helden.
An executive with more than 41 years of experience in the supermarket industry, McIntyre’s grocery career began in 1978 at Stater Bros.’ South Ontario location as a courtesy clerk. He steadily progressed through a range of retail store positions, ultimately holding the role of assistant store manager.
In 1983, McIntyre was promoted to a buyer in the company’s marketing department. He continued to advance to increasing levels of responsibility, taking on the roles of assistant VP of marketing, SVP of marketing and group SVP of marketing. In 2007, McIntyre was promoted to his current position of EVP of marketing.
“As CMO, Dennis will work toward furthering and ensuring a cohesive brand identity,” said Van Helden. “He will also be responsible for developing and leading an overarching marketing strategy across all areas of the company to meet the company’s business goals of sales and margin growth.”
McIntyre recently served as president and chairman of the Western Association of Food Chains (WAFC). Prior to this role, he served the WAFC as VP, in addition to education chairperson. He’s an advocate for developing future food industry leaders and actively supports industry-related programs such as the USC Food Industry Management Program, WAFC Retail Management Certificate program and tuition reimbursement through the California Grocers Association Educational Foundation. In recognition of his support and leadership within the food industry, McIntyre received the Torch Award from the Illuminators Educational Foundation in 2017.
Stater Bros., founded in 1936, currently operates 172 supermarkets, and there are approximately 17,000 members of the Stater Bros. Markets family.