The Little Potato Co. has added a new product line called Easy Sides and added a new flavor to its Microwave Ready kit line.
Easy Sides, which are fully cooked, pre-seasoned creamer potatoes that are ready to heat and eat in 7 minutes, are being launched in four flavors: Onion and Garlic, Sea Salt and Black Pepper, Paprika and Bell Pepper, and Sweet Bell Pepper and Onion. The potatoes are slow-cooked sous vide style in a warm water bath with natural spices.
“Through our consumer research, we discovered that one of the biggest pain points when it comes to eating potatoes is that they are too time consuming and complicated to prepare, so we’ve taken the complication out,” said Richard Vann, VP of marketing and product innovation at The Little Potato Co., with headquarters in Edmonton, Alberta, and Anaheim, California. “We know that consumers are looking for easy, healthy options for their families, and convenience is king. Easy Sides is perfect for weeknight cooking when time is short.”
Each package contains three cups of creamer potatoes, which are naturally fat-, gluten- and cholesterol-free vegetables with essential vitamins and minerals. They are free of artificial colors and flavors.
The Little Potato Co. also has added a Lemon & Garden Herb flavor to its line of Microwave Ready kits, which provide freshly steamed, seasoned potatoes in minutes. The line already includes Garlic Parsley, Savory Herb, and Tomato Basil flavors.