Frozen Meat/Seafood/Poultry New Products Packaging Southwest

Tyson Brand Launches Air Fried Chicken Nationwide

Tyson Air Fried Chicken

Springdale, Arkansas-based Tyson Brand has released its new Tyson Air Fried Chicken, featuring seasoned, breaded all-white meat chicken with no antibiotics and 75 percent less fat (than USDA data for chicken breaded fried and boneless).

No air fryer is needed for this new chicken option, which is now available nationwide in three varieties: 

“The first of its kind, fully cooked Tyson Air Fried Chicken was created with both taste and convenience in mind,” says Colleen Hall, director of marketing for the Tyson Brand. “We air fry it for you (uses circulated hot air with a touch of oil to achieve a fried-like product and texture), so just heat it in the oven for an easy dinner or snack the whole family can enjoy.”

At-home air frying is trending, with nearly 10 million air fryers sold in the U.S. between May 2017 and March 2019, according to market research firm NPD Group.

Air frying works by circulating hot air around food at high speed, cooking the food to a crisp and requires less oil than traditional frying method (from aircookers.com/what-is-an-air-fryer).

To mark the launch of new chicken, Tyson is giving away plates that levitates.

“We’re taking mealtime to new heights,” said Hall. “We’re giving away levitating plates that float above your table—the perfect way to literally elevate your meal and showcase our new air fried chicken.”

Through Thursday, Nov. 7, consumers can enter for a chance to win the Air Plate from the Tyson brand, which comes complete with a levitating plate, a package of Tyson Air Fried Chicken Breast Strips, a napkin and a ramekin for dipping sauces. Participants can tweet @TysonBrand and comment on how the dining kit will elevate the next meal. Fifteen winners will receive the Air Plate.

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