Joolies, an organic medjool date company, won the award for Best First-Time Exhibitor at the Produce Marketing Association’s Fresh Summit 2019. The Joolies booth was a standout amongst the more than 1,200 exhibitors as the summit had a record-breaking 24,000 attendees.
“Joolies was chosen as the Best First-Time Exhibitor out of more than 160 first-time exhibitors based on their exhibit, product appeal, messaging and engagement. The Fresh Summit Best of Show judges noted that Joolies’ display was colorful, fun and unforgettable, with friendly staff, multi-level messaging and engaging and integrated branding,” says PMA Trade Show Manager Kyle McMillan.
On display were the company’s bulk offerings: 11 lb. boxes, 4.4 lb. boxes; Consumer retail ready packs; 14-oz. Whole, 11-oz. Pitted and 2-oz. Snack Packs; and Joolies Organic Medjool Date Syrups in Original and Blueberry. “We want our packages to live in the fresh produce section of the store, but boxes don’t look like generic plastic produce item—it stands out and in fact, made from sustainable paperboard. We created our back wall to feel as if you were walking into the organic produce section of your neighborhood store to showcase how Joolies mint boxes pop in a remarkable way. It’s disruptive in the best way and brings a smile to your face. Drawn in by a sense of nostalgia, consumers are intrigued and happy to realize dates are inside these cute boxes,” says Senior Brand Manager Amanda Sains.
All Joolies organic medjool dates are single-sourced fresh from the company’s farm in Coachella, California. Joolies does not use any pesticides, herbicides or fungicides and its products are Certified Glyphosate Residue Free by The Detox Project.
“We are so thrilled to be recognized by the team at PMA for standing out as a breakout brand. Joolies is bringing fresh Millennial vibes to the produce industry and bringing new consumers to the entire medjool date category. After one year in business, it’s simply an honor to be selected as the Best First Time Exhibitor of Fresh Summit 2019 and raising awareness about our medjool dates, fresh from our California farm and innovative sustainable packaging,” Mark Masten, CEO of Joolies.