Boulder, Colorado-based Good Day Chocolate, the nationally distributed, category creator of chocolate supplements, is launching a new CBD product line that combines Fair Trade chocolate with pure, third-party-tested CBD in the form of broad spectrum hemp extract, organically grown at farms in Oregon and Colorado, with zero percent THC. The company says as a whole food, chocolate is one of the most effective ways to get the functional benefits of CBD.
The U.S. CBD industry is projected to surpass $20 billion by 2024, according to BDS Analytics and Arcview Market Research. The company says its Good Day Chocolate CBD products offer controlled dosing with 10mg of broad spectrum hemp extract per piece, plus added supplements that provide sleep and calming support. The line includes three varieties: Original CBD, Sleep CBD and Calm CBD. Original CBD is made with 70 percent Fair Trade dark chocolate and contains 10mg of CBD per piece. Sleep CBD is made with Fair Trade milk chocolate and contains 10mg of CBD plus 1mg of melatonin in each piece. Calm CBD is made with Fair Trade milk chocolate and contains 10mg of CBD plus 12.5mg of L-Theanine, a naturally occurring amino acid, per piece.
“We’ve always strived to make effective, truly functional products that surprise and delight consumers with a delicious taste. This new line of CBD products clearly delivers on that same promise.” said Simeon Margolis, co-founder and CEO of Good Day Chocolate. “Each of our three products aim to make the CBD experience more delicious than ever before and offer easily controlled 10mg dosing versus a tinctured oil dropper. We’re thrilled to take product innovation in the CBD category to the next level, making it more accessible and simply appealing.”
Good Day Chocolate only sources pure, organically grown, third-party tested hemp-derived cannabidiol (CBD) with zero percent THC (non-psychoactive). Good Day Chocolate’s CBD source uses a proprietary, patented technology to remove THC while retaining 94 percent CBD, terpenes and other cannabinoids that the company says often contribute to the known “entourage effect,” which provides much more than purified CBD isolate due to the combined benefits of cannabinoids, terpenes and other beneficial plant ingredients.
The Good Day Chocolate Original CBD retails for $59.99 per bottle, while the Sleep and Calm CBD products cost $64.99 per bottle. One bottle contains 30 pieces, amounting to 300mg of CBD per bottle. The full CBD product line is currently available for purchase on Amazon and GoodDayChocolate.com. The products will launch in national retailers, where CBD is sold, in early 2020.
Over the last 12 months, Good Day Chocolate has experienced massive retail expansion from 4,000 to 16,000 stores and double-digit sales growth online. In addition, Good Day Chocolate has grown at a three-year average CAGR (compound annual growth rate) of 100 percent since going national in 2016 and developed a highly engaged and dedicated consumer base with a 50-plus percent repeat purchase rate across their line of products. The brand’s growth has earned interest from investors. Specifically, the company recently closed a $2.5 million Series B investment led by BFG Partners.
CBD use is on the rise, with 26 percent of Americans having tried CBD at least once in the last two years, according to Consumer Reports. Edibles are the most common form of CBD use.
The company just added marketing, strategy and innovation expert Bo Becker to its team as chief growth officer. Becker joins Good Day Chocolate from Charlotte’s Web, a producer and distributor of hemp-derived cannabidiol (CBD) wellness products which completed its IPO (Initial Public Offering) in Canada last August.