Wonderful Seedless Lemons, a naturally seedless, Non-GMO Project Verified variety of lemon, is rolling out in produce aisles at grocery stores across the U.S. and online at Amazon Fresh. Wonderful Seedless Lemons will be available in limited supply in year one, launching seasonally this November through May 2020, and are packaged in 1- and 2-lb. bags.
According to a third-party study commissioned by Los Angeles, California-based The Wonderful Co. that surveyed lemon buyers, 83 percent were likely to purchase a seedless lemon and 81 percent believe seedless lemons would be more convenient than lemons with seeds.
When baking and cooking, 79 percent of consumers state they use lemons as an ingredient, and 73 percent use lemons for making drinks. Additional consumer usage occasions may include squeezing lemons in hot or cold non-alcoholic beverages such as elixirs, and for serving lemon cocktails or mocktails during entertaining occasions.
“We are excited to introduce Wonderful Seedless Lemons to consumers who will love this new premium variety of lemon that is naturally seedless and Non-GMO Project Verified. They’re just as juicy and have all the flavor of conventional lemons, but with none of the annoyance of seeds, saving you time in the kitchen,” said Adam Cooper, SVP of marketing at The Wonderful Co. “Consumers who love lemons will have fun discovering this one-of-a-kind variety that is easily identified in stores with an eye-catching branded logo and packaging, as well as colorful in-store displays.”
The Wonderful Seedless Lemons variety was originally discovered in Australia by a farmer who studied thousands of lemon buds and developed a seedless lemon tree in his orchard. Wonderful Seedless Lemons, which The Wonderful Co. is now introducing in the U.S. and Canada, stem from this discovery.
The Wonderful Co. brands include Wonderful Halos, Wonderful Pistachios and Pom Wonderful.
The new brand will be supported by a consumer marketing campaign, including in-store point-of-sale (POS) displays, as well as digital and influencer marketing initiatives to introduce the new branded packaging and create a bigger marketplace for bagged lemons.