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Locai’s ‘CookIt’ Meal Planning/Shopping App Rolls Out In CT ShopRites

Locai, CT ShopRites, Wakefern

Locai Solutions’ newest CookIt client is Wakefern Food Corp., the largest retailer-owned cooperative in the U.S.

CookIt, which combines customized menu planning and food shopping with one click, launched with a pilot with ShopRite stores in Connecticut via shoprite.com and will roll out under The Fresh Grocer banner at thefreshgrocer.com later this year.

“We’re excited to partner on CookIt with Wakefern under both their ShopRite and The Fresh Grocer banners,” said Mike Demko, Locai’s CEO. “They put a high value on what their brands deliver, and the addition of our CookIt product to their online shopping platform will further elevate the customer experience for both online and in-store shoppers.”

CookIt technology provides personalized recipes, ingredient recommendations and meal costs to shoppers based on the items in their online shopping carts. This unique, personalized service is available now through shoprite.com/recipeshop as part of a pilot with ShopRite stores in Connecticut.

CookIt technology considers a shopper’s dietary preferences and even seasonal ingredients when offering personalized recipe recommendations. ShopRite customers in Connecticut who log in to The Recipe Shop at shoprite.com/recipeshop can get those personalized recipe suggestions, from zucchini manicotti roll-ups to slow cooker ground turkey stuffed peppers. The Recipe Shop also gives the price of the recommended recipe, so shoppers have all the information they need. Customers who use The Recipe Shop also can choose from nearly 500 CookIt recipes.

“The CookIt technology powers our Recipe Shop to send customers delicious and practical recipes based on the pantry staples they are already shopping for in-store. The technology simplifies meal planning and makes recipe shopping easier and more cost effective,” said Steve Henig, Wakefern’s chief customer officer.

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