The Certified Angus Beef (CAB) brand honored retailers at its annual conference, held Sept. 23-25 in Asheville, North Carolina. Meat processors, distributors, chefs, retailers and cattle ranchers gathered to explore merchandising and marketing solutions for delivering the branded beef to consumers worldwide.
Food City of Abingdon, Virginia, was named the Retailer of the Year. CAB said Food City has set the bar on quality and service in the Kentucky, Virginia and Tennessee region by offering the brand for 20 years and having trained butchers in stores to cut the meat and assist customers. The retailer introduced CAB brand Prime in stores this year and featured the branded beef in promotions for Father’s Day, summer grilling and holiday roasting, as well as in weekly circulars and in-store signage.
La Michoacana Meat Market in Houston, Texas, was recognized with the Retail Rookie of the Year award by the CAB brand for leadership in product quality, marketing and sales. La Michoacana centers its meat department on the CAB brand’s signature quality. The grocer features the brand for all taco meat and in-store carnicerita.
To let customers know about the beef’s quality, La Michoacana created a video podcast to empower employees to share information with shoppers. The brand was promoted on store signage, in social media and advertising, and at its Feria Del Taco events.
Grand Rapids, Michigan-based Meijer received both the Retail Large Chain Marketer of the Year
and Retail Value-added Products Marketer of the Year awards. The first award recognized Meijer’s expertise in offering a wide selection of the brand’s fresh cuts, ground beef and CAB brand Prime.
Time-saving meal solutions for the value-added products honor included CAB brand Wahlburgers at Home, Ebel’s summer sausage, deli meats, marinated cuts and frozen burgers, all of which were promoted in advertising and the weekly circular. Meijer team training helped staff assist customers with product selections, guiding the company to earn the Top Sales Volume Large Chain Retailer and Top Retail Sales Volume Increase awards.
Trig’s, based in Minocqua, Wisconsin, was named the Retail Small Chain Marketer of the Year. Trig’s stores offer top-quality meats, such as the CAB brand and CAB brand Prime.
Stores introduced bistro burger selections, too, to kickstart summer grilling season. The beef brand was promoted in social media, advertising, radio and store signage, so customers recognize the brand and understand its quality.
Training is the foundation of the Trig’s team’s success in building rapport with customers. This year, the meat team journeyed to a local Angus farm to understand the brand’s dedication to quality from the start: family farms.
ShopRite was honored as the Retail Brand Extension Marketer of the Year. The Edison, New Jersey-based retailer offered a wide selection of the branded beef and introduced CAB brand Prime in stores. Weekly features and advertising led customers to the meat case for their favorite cuts, where meat department staff kept the cases well-stocked and visited with customers about their product selections. Combined with training, the focus on quality helped ShopRite also to receive the brand’s No. 2 Sales Volume Large Chain Retailer award.
Lou’s Thrifty Way in Norfolk, Nebraska, received the Independent Retail Marketer of the Year award. The single store’s meat department, where the CAB brand is featured weekly, is key to its success. Signature beef cuts at the store include Lou’s Lunker tomahawk and T-bone steaks. Televisions in stores and ongoing promotions share information about the branded beef with customers.
St. Louis-based Schnuck Markets was recognized as the Retail Rising Star award for a large chain. The grocer renewed its focus on distinguishing itself from competitors by centering the meat case on the branded beef’s tenderness and flavor and the store’s in-house meat butchers. Extensive promotions—including front-page features on the weekly circular, in-store signage and trained meat staff—elevated the grocer’s success with the brand, as Schnuck Markets celebrated its 25th year of offering the beef.
The grocer has in-house butchers and centers the meat case on the branded beef’s tenderness and flavor.
Strack & Van Til, based in Highland, Indiana, was honored with the Retail Rising Star award for a small chain. Strack & Van Til added CAB brand Prime and ground beef in stores, giving customers a wide selection of quality. The branded beef was featured regularly on the circular’s front page and on social media. Team training helped managers introduce the new products to customers.
Georgia Main Food Group Ltd. in Burnaby, B.C., was recognized as the International Retail Chain Marketer of the Year.
Additionally, these retailers and distributors were recognized for leading CAB brand product sales for the year:
- DeMoulas Market Basket, Tewksbury, Massachusetts—Top Retail Average Volume Per Store, more than 10 stores;
- Crest Foods, Edmond, Oklahoma—Top Retail Average Volume Per Store, less than 10 stores;
- Cermak Fresh Market, Chicago—Top Sales Volume Small Chain Retailer;
- DeKalb Farmers Market, Decatur, Georgia—Top Sales Volume Single Store Retailer;
- Amigos Foods, Chicago—Top Sales Volume Retail Distributor; and
- Topco Associates, Elk Grove Village, Illinois—Top Sales Volume Cooperative.
Amigos Foods in Houston was recognized with the No. 3 Sales Volume Retail Distributor award by the brand.
Amigos Foods introduced the CAB brand in its local market through local grocery stores. The team’s pride in providing high-quality beef and service is centered on its commitment to share information and resources that ultimately help grow customer success, according to CAB.
CAB recognizes John Soules Foods for sales
John Soules Foods was recognized as the Top Sales Volume Processor by the CAB brand. The Tyler, Texas-based John Soules Foods offers an array of ready-to-prepare products that provides restaurateurs and shoppers at grocery stores with quick meal solutions.
According to CAB, the team meets customers’ needs for new items and shares John Soules Foods’ product solutions at major food shows throughout the year. To help ensure distributor success in its own markets, the company participates in food shows and promotions to expand customer achievement with the brand and sales.