Seattle, Washington-based Crowd Cow, an online marketplace for craft meats, has entered a strategic partnership with Midan Marketing, a full-service marketing agency based in Chicago that serves clients in the meat industry. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs.
“Partnering with Crowd Cow, a thriving online marketplace for high-quality meats led by successful tech startup founders, is an exciting new venture,” said Michael Uetz, principal at Midan Marketing. “Crowd Cow’s success thus far demonstrates their innovative approach to online meat commerce and their ability to help move our industry forward. This partnership will allow us to combine Midan’s meat and research knowledge and experience with Crowd Cow’s e-commerce expertise to help learn how to best serve consumers and increase satisfaction with online meat purchasing. Teaming up with Crowd Cow will also give Midan a thorough understanding of the online meat consumer and how this evolving commerce platform can be used to increase meat sales.”
Joe Heitzeberg, co-founder and CEO of Crowd Cow, said his company has created a platform that allows it to personalize the online shopping experience and to deliver perishable meat products directly to consumers cost-effectively with very high customer satisfaction.
“We were impressed to learn about Midan’s passion for and expertise within the meat industry,” Heitzeberg said. “We believe partnering with Midan will allow us to better understand the meat eaters of tomorrow.”
Crowd Cow has the most extensive and selective network of independent craft meat producers in the U.S., with more than 100 farmers to deliver the best craft meat from farm to table. Founded in 2015, Crowd Cow has made a name for itself with consumers and continues to experience year over year growth.
Crowd Cow offers everything from grass-fed beef raised on local farms, to more exotic options like Kagoshima A5 Wagyu from Japan. Crowd Cow recently announced $8 million in Series A funding. Crowd Cow was named Startup of the Year in 2018 by GeekWire.
Midan and Crowd Cow plan to uncover consumer insights that will serve as building blocks to the future expansion of the e-commerce platform. Together, the companies will look ahead at how the data they gather through research can help the meat industry and retailers exceed online shoppers’ expectations and offer consumers additional options for conveniently purchasing high-quality meat.