Southwest Technology

Movista Acquires Competitor, Retail Technology Provider Natural Insight

Movista

Bentonville, Arkansas-based Movista Inc., provider of a mobile-first retail execution and workforce management platform, has acquired Natural Insight, a retail technology provider and its largest competitor. The milestone move, backed by New York-based private equity firm Level Equity, helps consolidate the retail execution technology marketplace.

The continued rise of e-commerce giants has placed brick-and-mortar retailers under pressure to provide superior in-store experiences to remain competitive. This includes ensuring that shelves are fully stocked and displays are uniform across multiple locations. As retailers navigate a market experiencing seismic shifts that many market watchers say threaten the very existence of the brick-and-mortar experience, the costs tied to underperformance are steep.

Movista NI

In fact, IHL recently estimated that out-of-stock items resulted in $144B in lost revenue for U.S. retailers and brands in 2018 alone. To help retailers, brands and service providers perfect their in-store execution, Movista and Natural Insight together bring to market solutions that address new and evolving challenges presented by retail’s changing landscape.

“In today’s rapidly evolving retail environment, customer experience is critical. Physical stores have to look great, and products have to be where expected,” said Stan Zylowski, co-founder and CEO of Movista. “Stefan and his team at Natural Insight share our passion for value delivery and customer-focused innovation. Our technologies ensure the shopper finds what they want, when they want, where they want. Together, we will lead the way to a more mobile, agile and collaborative retail environment that delivers tangible, measurable returns for our customers.”

For more than 10 years, both Movista and Natural Insight have provided tech-forward solutions to retailers, manufacturers and service companies with field teams seeking to drive operational efficiency and stabilize sales. As two industry powerhouses, Movista and Natural Insight have facilitated the successful completion of more than 63 million work assignments around the world by more than 100,000 workers combined.

“Natural Insight has been proudly supporting the retail ecosystem for more than 10 years,” said Stefan Midford, president and CEO of Natural Insight and newly appointed chief customer officer at Movista. “As we look to our next phase of growth, joining forces with Movista will ensure our customers around the world have the tools they need to stay ahead of a constantly evolving retail landscape. I’m excited for what the future holds and tackling retail’s biggest challenges together.”

Movista and Natural Insight will continue to support customers and maintain their respective platforms. As part of the transaction, Movista will also own a majority stake of Natural Insight’s Capango brand. Powered by Natural Insight, Capango is a mobile retail job matching platform that connects job seekers with opportunities without resumes. Capango will play a pivotal role as Movista seeks to address the rise of the “gig” economy and the need for on-demand labor.

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