New Zealand’s largest grass-fed lamb, beef and venison producer, Silver Fern Farms, has entered the U.S. retail market. Fourteen Fairway Markets in the Tri-State region began carrying the products in October.
The Fairway stores carry Silver Fern Farms’ ground beef; ground lamb, medallions and steaks; and ground venison and medallions. Silver Fern Farms’ grass-fed and pasture-raised products already were available to restaurants, specialty butcher shops and industry professionals through specialty foodservice distributor North American Meats and More, a division of Marx Cos., but Silver Fern Farms’ Fairway Market partnership marks the first time U.S. consumers have access to the brand’s retail packs and can taste the products at their local store.
Matt Luxton, director of U.S. sales for Silver Fern Farms, said, “Our products have been available in local butchers and restaurants in NYC for several years, and after listening to positive feedback from consumers we are confident that New York City has an appetite for our 100 percent grass-fed New Zealand products.”
Silver Fern Farms’ farmers go beyond the world-leading New Zealand industry standard, producing meat that is 100 percent grass-fed, 100 percent pasture-raised, with no antibiotics ever, no added hormones ever and no feedlots at any time in the animal’s life. The company uses Oritain’s Scientific Traceability system to verify the origin of its red meat, and its retail products soon will feature a QR code on pack that will give consumers the ability to trace where the meat comes from and the quality of its environment.
Silver Fern Farms said it plans to expand its range with more products in the new year.