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Looma Introduces Loop Retail Storytelling At More Than 200 Stores

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The Looma Project has unveiled Loop At-Shelf Maker Stories in more than 150 Kroger banner Harris Teeter stores and 50 North Carolina-based Lowes Foods stores. Loop is a network of tablets that play short videos connecting consumers to the people behind their products. The platform also enables retailers and brands to understand how shoppers are responding to their messaging.

Headquartered in Durham, North Carolina, Looma is partnering with more than 70 local, regional and national craft beer and wine brands, among other categories, to strategically highlight their stories as customers are making their purchase decisions.

“Consumers increasingly want to know the people and stories behind their products,” said Cole Johnson, founder and CEO of The Looma Project. “Leveraging a unique storytelling approach backed by research partners at Harvard Business School and the University of Texas, Loop offers brands insight into which stories influence which people, and how that corresponds to purchasing behavior over various time horizons.”

Looma has doubled its footprint in Harris Teeter since launching in 2018. The company says brands running a campaign on Looma’s newest product offering, Loop, see an average sales lift of 92 percent.

Jason Ramsey, SVP of merchandising for Lowes Foods said, “Partnering with The Looma Project gives us a unique opportunity to support local producers, underscoring the importance of community in the Lowes shopping experience.”

Danna Robinson, communications manager for Harris Teeter said, “The Looma Project provides Harris Teeter with the opportunity to speak directly to our shoppers—enabling us to share unique stories through the lens of the owner or producers.” 

A bellwether for 2020, The Looma Project recently received official approval from the Texas Alcoholic Beverage Commission to implement Loop At-Shelf Maker Stories statewide. No other digital advertisers of alcohol have been approved at press time, signaling new market growth for the company.

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