Swiss Rösti, the Portland, Oregon-based maker of Rösti Crispy Filled Potatoes, now is an integrated partner with Launch 2 Market (L2M) Brand Accelerator in Clackamas, Oregon. With this partnership, Swiss Rösti says it receives the capital and resources to meet the growing demand for its products as the brand expands nationwide.
“As a young company, we feel privileged to partner with the resources and expertise that come with an L2M partnership,” said Stephen Caldwell, Swiss Rösti founder. “As national retailers and foodservice operators begin featuring our product, they can be confident they have a partner that can scale with their needs.”
Rösti currently offers three crispy filled potato flavors for its initial market launch. They are Melty Swiss Raclette, filled with imported swiss raclette cheese known for its melting qualities; Zesty Chili Cheese, filled with garbanzo beans, sharp cheddar cheese, red peppers, poblano peppers and spices; and Stuffed Baked Potato, filled with sour cream, cream cheese and chives. Each three-bite Rösti is 100 calories or less, gluten free, non-GMO and low cholesterol.
“We are incredibly excited to partner with Stephen Caldwell and the rest of the Rösti team to see this brand reach its significant potential,” said Martin McClanan, L2M’s managing director. “There are few products we’ve seen that have garnered so much momentum so quickly. We believe the combination of incredible taste, low calories, vegetarian and gluten free will make this product a great fit for most parts of the food business. Rösti is a true category creator.”
Swiss Rösti is currently featured on QVC, which has built an audience nationally in just a few months of business. Rösti is available at QVC.com and select locations of Whole Foods, Central Market, Market of Choice, QFC and many other retailers.
