Hilary Duff has launched her partnership with Naturalena Brands and its two lines—Happy Little Camper, all-natural and earth-friendly diapers and wipes, and Veeda, plant-based tampons, pads and liners. Duff, who will serve as chief brand officer for Happy Little Camper and Veeda, hosted a launch event Los Angeles on Sunday, Nov. 10.
“It’s so rare to find products that are natural and sustainable without sacrificing functionality,” said Duff. “As parents, we want what’s best for our kids and as a woman it’s important to think about my own health when it comes to what I put in my body. Happy Little Camper and Veeda are changing the way we think about the products we use and I’m so excited to take on this role and help further our mission to provide clean, plant-based products that are safe and accessible for babies and moms.”
As part of her new role, Duff will work integrally on product innovation, creative design and building brand recognition and overall strategy for both Happy Little Camper and Veeda.
Launch event guests received Happy Little Camper and Veeda products to take home and try.
“We are excited to announce our partnership with Hilary and the next phase of our Naturalena Brands journey,” said Adrian Forsyth, co-founder and global director of Naturalena Brands. “Our partnership with Hilary allows us to garner focus not only on our brands but our foundation and social causes for women and children’s health which is at the core of the organization’s DNA. Hilary has jumped in and is already contributing strategic direction and input to our marketing team as we further develop premium products for our customers.”
“Hilary will bring greater exposure to Naturalena Brands and we feel we will be able to further increase our impact on our community with greater and increased social causes both locally and internationally. We have delivered many charitable donations over the years and continue to look at how we partner with other organizations and increase giving and awareness of period poverty, a solvable issue, on both the community and global scale. Hilary and I will be working hard to expand these programs in the future, and we couldn’t be more excited to finally announce,” said Forsyth.
Happy Little Camper offers 100 percent natural cotton wipes, flushable wipes and natural cotton diapers, all of which are third-party tested and dermatologically approved. Veeda was created as an alternative to conventional feminine care products and currently offers Lite, Regular, Super and Super Plus 100 percent natural cotton tampons in both applicator and applicator-free styles. Pads and liners also are available with 100 percent natural cotton cover sheets, as well as 100 percent natural cotton feminine wipes with Vitamin E.
Happy Little Camper and Veeda work closely with The Naturalena Foundation, a charitable organization dedicated to providing assistance to women and children worldwide. To date, the Naturalena Foundation has donated 2.5 million pads and 1 million tampons to help end “Period Poverty,” as well as 1,000 diaper boxes and 5.5 million wipes to 100 global organizations.
Both brands are based in Irvine, California. Happy Little Camper and Veeda products are available for purchase at retailers and grocery and drug stores in more than 30 countries.