This donation was generated through customer contributions during a three-week, in-store fundraising campaign. Weis Markets’ stores raised $125,000 and a corporate contribution rounded up the donation to $175,000.
“We appreciate our customers and associates for their wonderful generosity that helped make this significant donation possible,” said Ron Bonacci, VP of advertising and marketing for Weis Markets. “In honor of the upcoming Veteran’s Day, we are thrilled to host this event to recognize Paralyzed Veterans of America for providing vital services and programs to those who have sacrificed so much for our country. Weis Markets is proud to support this campaign.”
During the fundraising campaign, Weis Markets and its associates encouraged customers to make small donations at Weis checkouts by rounding up their orders or purchasing $1, $3 or $5 vouchers from June 20 through July 10. Weis’ Schnecksville, Pennsylvania, store, where the public donation took place, was the company’s top fundraiser and raised more than $7,000 to benefit PVA.
“We thank Weis Markets, their store associates, and their customers for supporting veterans with paralysis and other disabilities,” said Marcus Murray, national secretary for PVA. “The funds raised from this campaign each year helps our organization provide services and programs to ensure veterans receive the benefits, accessibility, and jobs that they deserve. Paralyzed Veterans of America looks forward to our continued partnership with Weis Markets well into the future.”