Harps Food Stores has expanded its Instacart partnership to now include grocery pickup at select locations. Harps and Instacart first partnered in November 2018 to bring grocery delivery to more than 50 select markets in Arkansas, Oklahoma, Kansas and Missouri.
The Springdale, Arkansas-based grocery company says the pickup service will roll out over the coming months.
Shoppers can order groceries and everyday essentials online at shop.harpsfood.com, select a time and store location for pickup and have groceries delivered to their car.
“We are excited to expand into both delivery and click-and-collect services,” said David Ganoung, Harps VP of marketing. “We strive to continue to meet the needs of our valued customers by offering the convenience of both delivery and click-and-collect services.”
An Instacart shopper will pick and pack the order to be picked up within the customer’s designated time frame, which can be as fast as in one hour or scheduled up to five days in advance. After checking out, customers will receive a text message instructing them where to park at the store. When a customer arrives at the store for pickup, a Harps associate will deliver the customer’s order to his or her car.
“Our expanded partnership with Harps Food gives customers one more time-saving option when shopping for groceries and household essentials,” said Andrew Nodes, Instacart VP of retail. “We know that customers want choice and we’re excited to offer both pickup and delivery options to Harps Food’s loyal customers.”
Harps continues to grow and now has 91 stores in its four-state territory. Its strategy has been to differentiate itself from the competition with quality, employee-owned service and freshness at competitive prices. The company also promotes no solution/no sodium-added fresh beef, pork and chicken and offers customized cakes, Martha Harp fried chicken, donuts and rolls.
Instacart is one of the fastest growing companies in e-commerce. It now has partnered with more than 300 national, regional and local retailers to deliver from nearly 25,000 stores across more than 5,500 cities in North America.