Danone Waters of America, the North American bottled water importer and distributor, will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, as of January 2020 in the U.S.
The long-term master distribution agreement will focus on building the brand in the U.S. and include Ferrarelle glass formats via on-premise channels.
Ferrarelle says its sparkling natural mineral water flows from the earliest source of volcanic origin in the territory of Riardo, in the South of Italy. It slowly originates from the underground rock layers of Parco delle Sorgenti Ferrarelle and after a 30-year journey, the rain water is enriched with several minerals emerging with natural fine bubbles. It is then reinforced with additional carbon dioxide coming from the same underground source to give the water its unique taste.
“Ferrarelle is a global brand with great potential in the U.S. market that complements our current portfolio of brands we distribute, including Evian natural spring water and Volvic natural spring water,” said Henri de l’Epine, CEO of Danone Waters of America. “With its unique and delicate balance of bubbles, Ferrarelle is a premium water offering that pairs perfectly with Evian’s unique taste.”
Ferrarelle says it wants to respect and preserve its natural origin. In addition to local planning and farming projects, the company’s commitment includes a long-standing partnership with the Natural Trust of Italy to preserve its catchment area and encourage the public’s interest in the architecture and landscape that surrounds the source.