Center Store Health/Wellness Southeast Suppliers

SEG, Kruger Products Raise More Than $70,000 In Bath Tissue Donations

SEG Kruger Products

Jacksonville, Florida-based Southeastern Grocers Inc. (SEG), parent company and home of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, in partnership with Kruger Products, is donating more than $70,000 in tissue products to food banks across the Southeast.

The donation was made possible by Bi-Lo and North Florida Winn-Dixie customers who donated to the grocer’s “Soft Tissue for a Big Issue” community donation program by rounding up at store registers or by donating White Cloud bath tissue products directly to collection bins in stores. The grocer and paper product producer teamed up Oct. 23 through Nov. 5 to raise funds and awareness for the often-overlooked need of tissue product donations to food banks throughout the community.

Dewayne Rabon, SVP of merchandising-center store for SEG, said, ”We are honored to shed light on this big issue and play a role in filling a void in our local food banks that will help provide community members in need with access to necessary paper products. Thanks to our generous customers, this donation will directly benefit the one in three low-income American families who struggle to afford basic non-food household goods.”

Access to basic non-food household goods is a struggle for many Americans. Government-funded food assistance programs do not cover the purchase of personal care items like toilet tissue, and the items are rarely donated to food banks. Feeding America reported that the inability for participants to procure basic household necessities for themselves and their families results in stress to their sense of self and personal respect. Others feel they cannot promote healthy habits with their children because they lack basic household essentials at home.

Craig Baranyk, VP of sales, Consumer Business USA at Kruger Products, said, ”At Kruger, we know bath tissue is an essential item everyone needs, which is why we teamed up with Southeastern Grocers to spread awareness for this campaign. We are elated at the generosity of the community and look forward to providing White Cloud products to comfort and support many households in need.”

The donation of more than $70,000 will be used to purchase approximately 125,140 rolls of White Cloud bath tissue that will be delivered to local food banks to provide bath tissue at no cost to those in need. In addition, the more than 5,000 packs of White Cloud products donated in stores toward the “Soft Tissue for a Big Issue” campaign were distributed to local Feeding America member food banks throughout the campaign to immediately help those in need.

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