Concord, North Carolina-based PreGel America has been a corporate sponsor of Icing Smiles—a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child—since 2016.
Aside from donating money, ingredients and finished desserts at Icing Smiles-attended events, PreGel America now is initiating an additional way to help Icing Smiles “Bake a Difference,” as unofficial Icing Smiles Sugar Angels—volunteer bakers—by using the company’s artisanal dessert ingredients to create custom cakes for families who have applied through Icing Smiles.
“As coporate sponsors of Icing Smiles, we wanted to go a step further with our support initiatives and get more involved,” said Camille Hawkey, area marketing manager for PreGel America. “Because we have a team of highly talented chefs and amazing ingredients, we wanted to get more hands-on and actively become part of the Icing Smiles process of bringing joy to children and families with custom made cakes we bake in our International Training Centers.”
PreGel America has five International Training Centers across the U.S.., with locations in Charlotte, North Carolina; Los Angeles, Ft. Lauderdale, Dallas and Chicago But the company began this aspect of its Icing Smiles sponsorship in North Carolina, with plans to expand its efforts throughout regions surrounding other U.S.-based ITC locations at a later date.
PreGel America Corporate Pastry Chef Michael Downing delivered the first of PreGel’s custom Icing Smiles cakes on Nov. 9, and the company says it “is looking forward to future cake creations, deliveries and opportunities to assist Icing Smiles in ‘baking’ a difference.”
Established in 2002, PreGel America is a B2B developer, manufacturer and distributor of shelf-stable, semi-finished dessert ingredients and supplies. As one of more than 20 subsidiaries of the company’s main headquarters in Reggio Emilia, Italy, PreGel America offers gelato, sorbetto, ice cream, soft-service ice cream, pastry, confections and specialty beverages.