Pear Bureau Northwest (PBNW) will observe World Pear Day for the fourth year in a row. The event kicks off National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8, World Pear Day will mark peak pear season with festivities around the world where consumers will get to enjoy fresh pear samples from the Northwest at a variety of venues. The international event will be chronicled extensively on the USA Pears social media channels Instagram, Twitter and Facebook, and using the #WorldPearDay hashtag.
Beginning in New Zealand and moving west across the globe, consumers will be able to taste a variety of USA Pears via pop-up sampling events in more than 24 countries including Taiwan, India, United Arab Emirates and Mexico for 24 hours of continuous sampling and promotion. There are nearly 1,000 in-store sampling events scheduled in the U.S. and Canada. The day will conclude in Leavenworth, Washington, at the annual Tree Lighting Festival, where visitors will get to meet pear growers firsthand and celebrate the season.
Kevin Moffitt, president and CEO of PBNW, sees the pear festivities as an effective way to connect directly with consumers. “World Pear Day is a great way to draw awareness to Northwest pears during peak season. It is fantastic to see its popularity growing each year with more interaction with retailers and consumers around the world raising pear enthusiasm and purchases at the pinnacle of the pear season.”
Northwest pears are now at their peak and available worldwide. The 10 varieties of pears grown in Washington and Oregon include Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.
PBNW is a nonprofit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 88 percent of the U.S. commercial fresh pear crop. The bureau represents more than 800 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category.