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Giant Choice Rewards Program Receives Three Awards

Giant Choice Rewards Program
From left: Emily Mikus, director of loyalty and shopper marketing for Giant Food Stores and Jessica Printy Groves, manager of loyalty marketing for Giant Food Stores.

Giant Food Stores was honored with three awards during the recent 2019 Loyalty360 Customer Expo. The awards recognized the company’s new loyalty program, Giant Choice Rewards, as a leader in the customer loyalty industry, building stronger and deeper relationships with their customers in a proactive, meaningful and measurable way. Giant company officials accepted the awards during evening ceremonies at the Expo last week in Indianapolis.

“Giant’s customer-centric way of thinking has powered us over the course of our 96-year history, helping us standout in one of the most competitive retail industries,” said Matt Simon, CMO for Giant Food Stores. “It’s also what’s helped us build and maintain authentic, trusted and meaningful relationships with generations of customers. These awards are a testament to our unyielding commitment to our customers and providing them with a loyalty program that uniquely caters to their individual needs.”

Giant Choice Rewards Program
From left: Emily Mikus, director of loyalty and shopper marketing for Giant Food Stores and Jessica Printy Groves, manager of loyalty marketing for Giant Food Stores.

Among the awards Giant received was the Platinum Customer Centric Culture award, part of Loyalty 360’s Customer Awards. Giant was one of four brand finalists selected for the category by a board of judges comprised of Loyalty360 members, representing some of the top minds in customer loyalty. During the Expo, each of the selected finalists delivered a short presentation on their brand’s award entry, after which conference attendees voted for what they felt represented platinum, gold, silver and bronze winners in each category.

The Customer Centric Culture award recognizes brands that adopt a holistic loyalty strategy with the singular goal of building authentic customer relationships. Recipients must demonstrate an enterprise-wide approach to developing differentiating practices that put the customer first, starting with a steadfast senior-level commitment to a customer centric culture.

“At Giant, we’re constantly connecting with and listening to our customers and more importantly, using their feedback to determine how we can better serve them in their busy lives,” said Emily Mikus, director of loyalty and shopper marketing for Giant Food Stores. “Our Giant Choice Rewards program is proof that we hear our customers and that we’re actively responding to their desires and needs, and it’s our promise to them that we’ll continue to do so.”

The company was also the recipient of two Loyalty360 Best in Class Awards, which are selected by Loyalty360 editorial staff, analysts and feedback from Loyalty360 Customer Award judges. Giant Choice Rewards received awards in the categories of Customer Loyalty and Customer Experience Strategy.

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