Clabber Girl Corp. has brought its Rex Coffee Espresso Baking Chips exclusively to Walmart stores, with 12-oz. packages now available at more than 2,000 locations. The company says the product offers a new twist on traditional semi-sweet chocolate baking chips, bringing together coffee and chocolate flavors.
Rex Coffee, an artisan, small-batch roastery that has produced coffee since 1885, is owned by Clabber Girl Corp. and is housed in its national headquarters in Terre Haute, Indiana. Today, Rex Coffee is sold primarily on Amazon and regionally in the Midwest.
For the launch of the Rex Coffee Espresso Baking Chips at Walmart stores, an exclusive digital cookbook is available for download by visiting rexcoffee.com. The cookbook features 15 recipes that highlight the flavor and aroma of this unique product.
The Rex Coffee Espresso Baking Chips have an MSRP of $2.47.
Clabber Girl Corporation is the manufacturer of Clabber Girl Baking Powder, the No 1. retail baking powder brand in the nation. Recently, it has expanded its product offerings to include a broader range of cooking and baking ingredients, creating a stronger presence in retail, foodservice and industrial markets. It is a subsidiary of B&G Foods Inc. B&G Foods’ portfolio of more than 50 brands includes Back to Nature, B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell’s, Spice Islands and Victoria.