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Moon Steps In As Interim CEO At Phivida Holdings


The board of directors at Phivida Holdings Inc. has appointed David Moon as interim CEO. This appointment follows the decision of James Bailey to step down as president and CEO, and as a director of the company, to pursue other opportunities. The Phivida board will undertake a search to identify the company’s next CEO, and will consider internal and external candidates.

John Di Girolamo, director of the company, said, “David is a serial entrepreneur who brings a successful track record and 15 years of experience selling online.  He also has background in the natural health and wellness industry that ties together the two major components of our business—technology and CBD-based health and wellness products. We are confident that David’s experiences and background position him well to lead the company during this time.”

Moon said, “Phivida now has a developed brand portfolio of CBD-based products and a technology platform that enables the creation of specialized marketplaces. We believe that the opportunity before us is in its infancy and that there is currently no entrenched technology-based leader in this sector. We are 100 percent focused on building shareholder value through the fullest utilization of the assets that we have on hand.”

“On behalf of the company, we wish to thank Jim for his contributions, and wish him all the best in his future endeavors,” said Moon.

In conjunction with the leadership transition, Phivida is undergoing a strategic review process to consider all value-maximizing opportunities, including exploring potential corporate transactions. There can be no assurance that the strategic review will result in a transaction. The company does not intend to make further public announcements regarding the strategic review process unless and until a definitive transaction has been entered into or as otherwise required by applicable law.

Moon founded Wikala.com Inc. in January 2017 and currently serves as president of Wikala.com Inc. and as a board member of Phivida Holdings Inc.  Previously, he co-founded Investintech.com Inc., a software company he led as president and as a board member. He has managed international, distributed teams involving technology and product development and navigated hyper-competitive markets subject to constant change. Prior to his business involvement, Moon practiced law as a securities lawyer. He received his J.D. and MBA from the University of Toronto and his B.A. from McGill University.

Phivida Holdings Inc. is headquartered in Vancouver, British Columbia, with operations in San Diego, Caifornia. Phivida is a functional food and beverage company focused on whole-plant nutrition and natural ingredients. The company infuses organic active hemp extract into a variety of beverages and clinical products.

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