Independent Store News Midwest

Hy-Vee Homefront Round Up Raises $227,750 For Veterans, Military

Hy-Vee Homefront

The annual Hy-Vee Homefront Round Up and Veterans Day breakfast raised more than $227,750, provided more than 85,000 free breakfasts and collected 100,000 letters of appreciation for current service men and women stationed around the world. The events took place at more than 265 Hy-Vee stores across the West Des Moines, Iowa-based company’s eight-state region.

From Nov. 1-17, customers had the opportunity to donate in-store and online by rounding up their purchase to the nearest dollar, or other amount. Customers raised more than $127,000 at the checkout and Hy-Vee donated $100,000 to the initiative, raising a total of $227,750. All proceeds will benefit Hope for the Warriors, Operation First Response and the American Red Cross. Since the first round up in 2013, Hy-Vee and its customers have raised more than $1.9 million support for veterans, active-duty military members and their families.

During Veterans Day on Nov. 11, Hy-Vee served more than 85,000 free breakfasts to veterans and active-duty military members. In addition, Hy-Vee and Hallmark offered 100,000 complimentary cards to customers with the opportunity to write letters of appreciation to current service men and women stationed overseas. In cooperation with A Million Thanks, these cards will be sent to active military members stationed throughout the world.

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