Fort Lauderdale, Florida-based Chiquita Brands International has partnered with Spanish illustrator and fashion designer Ricardo Cavolo. Throughout the month of December, the brand’s iconic blue sticker will feature five colorful designs created by Cavolo on more than 200 million Chiquita bananas to celebrate the end of the year and the beginning of the next. Cavolo created the unique designs using the digital Google Tilt Brush, a virtual reality (VR) app that generated the stickers in 3D.
“To end the year with a bang, Chiquita is excited to bring a burst of color to retailers and consumers with a special edition of the iconic blue sticker,” said Jamie Postell, director of sales North America for Chiquita. “Ricardo Cavolo’s artwork is bright and fun, making him the perfect artist to highlight the brand’s mission of bringing out the fun side of healthy snacking.”
To generate even more excitement for the collaboration, Chiquita is giving fans the chance to win three exclusive giveaway items, including two unique T-shirts and a Ricardo Cavolo book. To enter, fans can follow the Chiquita Instagram account throughout December.
“I often incorporate bright yellow colors into my work because they’re bold and powerful,” said Ricardo Cavolo. “I was thrilled to be given the opportunity to add my own personal flare to Chiquita’s blue sticker and hope this collaboration brings joy to banana lovers ahead of the New Year.”
The brand’s blue sticker has been the symbol for Chiquita since 1963.