PepsiCo Inc., which is headquartered in Purchase, New York, has entered into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks. Upon closing, BFY Brands will report to PepsiCo’s Frito-Lay North America division.
The addition of BFY Brands will expand Frito-Lay’s snacking portfolio and further deliver what the company calls its Winning with Purpose vision to offer consumers more positive nutritious options.
“BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for,” said Steven Williams, CEO of PepsiCo Foods North America. “Their production capabilities will support the growth of our existing, more-nutritious snack brands.”
The PopCorners line of snacks is available in grocery stores nationwide and includes Flex Protein Crisps and Flourish Veggie Crisps.
The transaction is subject to customary conditions and approvals, including regulatory approvals.
BFY Brands is a global diversified snack company, directly addressing the growing consumer trends toward healthier living and eating. The company’s primary product, PopCorners, is a popped corn snack with a track record in the club and grocery segments within the U.S. and Canada and a presence in more than 40 countries and territories worldwide.