Through its Party On Give On! promotion through the end of the year, Prairie Farms is inviting people to enter the online contest for a chance to win weekly prize packages filled with free coupons for a variety of dairy products.
The Edwardsville, Illinois-based company will pick a winner each week for a grand prize package consisting of $100 in Prairie Farms gift coupons and a $100 MasterCard or Visa gift card.
As part of this campaign, Prairie Farms also is giving back to charities enrolled in its charitable giving program, Our Caps, Your Cause. Participants will be required to vote for an Our Caps Your Cause charity, and each week the top 31 charities, determined by the highest number of votes from contest entries, will receive 1,000 cap credits—$50 for each charity.
To help consumers with their entertaining, the dairy company’s Party On Give On page is offering entertaining solutions, including videos and recipes from Chef Rob Lagerlof. The videos walk viewers through simple recipes and holiday drinks using Prairie Farms products such as sour cream, chocolate custard and cottage cheese.
“Party On Give On is about sharing the spirit of the holiday season with our customers,” said Rebecca Leinenbach, VP of marketing and communications. “We invite them to support our local dairy farm families and vote for their favorite non-profit organizations through Our Caps, Your Cause. It’s a win-win for our hard-working dairy farmers and charitable organizations.”
The Party On Give On campaign is being promoted through digital advertising and social media, including Facebook, Twitter and Instagram.
Prairie Farms Dairy Inc. is one of the largest dairy cooperatives in the Midwest, with more than 800 farm families, 6,000 employees, 44 manufacturing plants, 100-plus distribution facilities and annual sales of more than $3 billion. Prairie Farms produces award-winning milk, cheese, and cultured dairy products. Its distribution footprint covers more than 30 percent of the United States; products are available in grocery chains, mass merchandiser stores, club stores convenience stores, dollar stores, drug stores, schools, food service outlets and warehouse distribution centers.