Health/Wellness Marketing Merchandising Organic Natural Specialty West

Maximum Marketing Acquires Sunshine Specialties In Southern California

Sunshine Specialties

Maximum Marketing has acquired Sunshine Specialties in Southern California, which will expand Maximum Marketing’s coverage from east of the Rockies to Southern California.

This acquisition will create a stronger brand and bolster the accounts both companies currently cover, Maximum Marketing says.

Sunshine Specialties owner Michael Iannotti will continue to support the combined efforts of Maximum Marketing as the companies push through this transition. Maximum Marketing will keep intact the sales team that currently works for Sunshine Specialties South.

Maximum Marketing Specialty Products represents companies in categories such as conventional and natural grocery; plant-based foods; household products; health and beauty care companies; vitamins and herbs; and sports nutrition.

“We have a great management team in place that has helped make it possible for us to expand,” said Brad Magaro, president of Maximum Marketing, which is based in Fort Lauderdale, Florida. “We are looking forward to continued growth in 2020.”

Maximum Marketing employs more than 90 people and is growing with the addition of Sunshine Specialties, an entity in the National Sales Associates (NSA). NSA consists of three partners covering the U.S., with Maximum Marketing being the majority shareholder.

Maximum Marketing plans to continue expansion in years to come.

Maximum Marketing has been in business for 28 years. Its retail coverage includes accounts including Whole Foods, Sprouts, Meijer, Spartan Nash, Hy-Vee, Safeway, ShopRite, Publix Supermarkets, Fresh Market, Kroger, Wegmans, Ahold, Hannaford, Amazon and Walmart. Now with Sunshine, the company’s portfolio includes Ralphs, Albertsons, Thrive, Gelson’s, Bristol Farms, Mothers and Lassons.

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