Nestlé is launching new meatless DiGiorno and Stouffer’s offerings made with Sweet Earth Awesome Grounds, a plant-based ground beef alternative. Nestlé says the new products—DiGiorno Rising Crust Meatless Supreme with Sweet Earth Awesome Grounds and Stouffer’s Meatless Lasagna with Sweet Earth Awesome Grounds—offer quality, taste and texture similar to the original offerings with real meat.
Consumers are increasingly showing interest in adopting a “flexitarian” lifestyle, which means incorporating more plant-based meals into their diets while occasionally eating meat or fish. According to a consumer survey commissioned by Nestlé USA, nearly half have either integrated plant-based meat into their diet or would consider doing so long-term, and three in 10 who have not yet tried plant-based meat responded that would do so if they had the opportunity. Nearly half also say that they would be very likely to try plant-based meat if used in pizza or lasagna. The study was fielded online among a representative sample of 2,200 U.S. adults Sept. 16-17, 2019.
The lines are expected to be widely available in retail starting in the spring.
“There’s no denying the current modern food movement is revolutionizing the plant-based space,” said John Carmichael, president of the foods division at Nestlé. “By adding Sweet Earth Awesome Grounds to Stouffer’s and DiGiorno offerings, we’re able to offer our customers the chance to incorporate plant-based meals into their diets while still enjoying the same convenience and delicious flavor of brands they know and trust.”
Acquired by Nestlé in 2017, Sweet Earth’s plant-based offerings include the Awesome Burger and Awesome Grounds, which both launched in supermarkets in the U.S. in October. Awesome Grounds are made from textured yellow pea protein, wheat gluten, canola oil, coconut oil and other ingredients and contain 16g of protein and 4g of fiber per serving.
Nestlé USA, headquartered in Rosslyn, Virginia, is part of Nestlé S.A. in Vevey, Switzerland.