SipCozy, a new infused beverage developed by and for women, has launched one of the world’s first alcohol-removed, hemp-infused rosé wines. Created with the lifestyles of modern Millennial women top of mind, the company says its dealcoholized grenache blend rosé combines the relaxation and potential wellness benefits of cannabis without the intoxicating effects of tetrahydrocannabinol (THC) or negative post-consumption effects of alcohol.
“Today’s busy lifestyles and growing list of responsibilities combined with society’s ever-growing demand for wellness show that there is a void in the current adult beverage market space,” said SipCozy founder and owner Alex Klempf. “SipCozy was created as a new beverage option that women can easily enjoy every day, offering the potential benefits of hemp extract without the negative side effects of alcohol. SipCozy’s functional ingredients allow women to embrace a cozy state of mind no matter their environment, whether enjoying by yourself for a sense of clarity or shared with a group of girlfriends over a delicious meal.”
Developed with assistance from veteran winemaker Meredith Leahy, SipCozy is a grenache blend rosé that is sourced from Central California vineyards. Once traditionally fermented, the rosé is then dealcoholized using technology by BevZero and infused with 40mg of broad-spectrum hemp extract per bottle through a state-of-the-art nanoemulsion process by advanced infusion technology company Vertosa. The formula contains non-detectable levels of the psychoactive substance THC using a limit of detection at 0.01mg/g, falling below the 0.3 percent standard level for industrial hemp.
It has 45 calories per 6-oz. serving and features fragrant hints of floral, herbal and citrus. While SipCozy rosé is shelf stable, the company says it is best served chilled and swirled before sipping.
SipCozy is sold online direct-to-consumer at SipCozy.com and is available for purchase by the bottle for $18. Consumers must be at least 21 years old and fully compliant with state regulations where it will be available for purchase. The Jacksonville, Florida-based company says it is looking to establish its online brand presence and expand into retail stores in 2020.