Saladworks, the salad-centric, fast-casual franchise is opening a new location within a Philadelphia-area Fresh Grocer. The salad brand also has locations under development in Delaware, Maryland and New York. The company says the expansion is based on the success it has had with the first two ShopRite locations it’s opened to date.
Current locations in the greater Philadelphia area include Island Avenue ShopRite, Parkside Town Center and Wyncotte Fresh Grocer, along with the Cheltenham location that opens in January 2020. Two new locations are opening in ShopRite stores in Roxborough and Fox Street.
Saladworks’ successful pilot restaurant launched in a 170 to 250-s.f. unit within the fresh produce department in a southwest Philadelphia ShopRite last year. The customer response was positive, the company says, assuring the healthy-eating brand that demand would be just as high at the upcoming locations.
Company officials say the expansion to more ShopRite locations is greatly beneficial to Saladworks as the brand expands within non-traditional settings such as airports, military bases and office buildings.
“We have been absolutely thrilled by the results we’ve seen at the pilot location, and we’re confident that an expanded partnership with the ShopRite and Fresh Grocer brands will be hugely beneficial to both parties,” said Saladworks VP of Development Eric Lavinder. “This partnership will greatly expand brand awareness for Saladworks and also expand our footprint in non-traditional settings.”
Some of the new ShopRite Saladworks locations will be found in Brown’s Super Stores Inc., a New Jersey-based company that has ShopRite and Fresh Grocer locations in the Delaware Valley area. Saladworks is currently in partnership with a number of other ShopRite and other major east coast grocery chain owners.
“Saladworks is on track for major franchise growth in 2020,” said Lavinder. “We’re looking for hardworking, enthusiastic people who are passionate about providing excellent customer service. We have one of the most supportive franchise systems in the business, and we’re eager to add to our growing franchise family.”
