Salt Lake City, Utah-based Associated Food Stores (AFS) and Vimax Media have established a cooperative “Own Brands” content marketing program promoting Associated Retail Operations (Macey’s, Lin’s, Dan’s, Fresh Market and Dick’s Market), Brookshire Brothers, Stater Bros., Price Chopper and Roche Bros. private label branded products.
The program includes custom branded recipes, images and video development designed for social and digital media and in-store marketing initiatives. These independent retailers and wholesalers wanted to find ways to bring efficiencies and cost savings to an important part of their businesses.
This program is a continuation of a previously established AFS and Vimax Media content subscription program consisting of aggregated weekly food-related content that is available to AFS corporate banner and independent member stores. This content is part of a growing partnership between these groups to provide omni-channel marketing solutions to both AFS wholesalers and retailers in efforts to boost customer engagement, drive in-store visits and build their brands, offering quality content at an affordable rate.
AFS was established in 1940, when 34 independent retailers joined together to battle high supplier costs and competition from large chain stores. With a focus on independent retailers, AFS has changed the way these retailers operate and allowed them to prosper. AFS currently serves more than 400 retailers across the intermountain West.
Vimax Media is a full-service marketing agency that specializes in creating compelling, custom-branded food content.