Green Rabbit, a Braintree, Massachusetts-based e-commerce cold chain logistics provider to the food industry, has appointed three leaders from the grocery, retail and consumer goods industries to serve as independent members on its board of directors: James McCann, Paal Gisholt and Roger McEldowney. The company says its new members bring decades of experience in scaling groundbreaking food and grocery technologies into globally recognized brands.
“Green Rabbit is on a mission to become the delivery and fulfillment backbone of the perishable food and grocery industries,” said Joe Melville, co-founder and chief growth officer of Green Rabbit. “The new independent board members will provide valuable strategic guidance to help us scale to meet the incredible market opportunity in front of Green Rabbit. Individually, we are fortunate to have each of these members on the board. Together, they provide a powerful combination of experience and blend of skills to help take Green Rabbit to the next level.”
McCann is an investor and/or board member for 34 companies encompassing organizations in the retail technology, food technology and consumer goods sectors, including Bowery, Datasembly, Takeoff Technologies, Flashfood, Grillo’s Pickles, Fetch Rewards, Voicify, Deliv and Pensa Systems. Before becoming an early-stage investor, McCann spent more than 20 years in the grocery industry. He was the CEO of several Tesco businesses in Europe and Asia, Carrefour France and latterly Ahold’s $26 billion U.S. business.
Gisholt brings more than 20 years of experience scaling technology-based consumer brands to Green Rabbit’s board. An award-winning entrepreneur, he is the founder and CEO of AQ Nutrition, a direct to consumer nutrition business. Gisholt previously served as CEO of the Guidepost Growth Equity-backed SmartPak Equine.
McEldowney is currently a senior advisor at Chocolate Delivery Systems and manager of RMACK Candy Solutions LLC. Throughout his career, he has invested in and implemented significant technologies in sourcing and supply chain management to enable clients to achieve and maintain the position of being the low-cost supplier and improve sourcing. He also created a family of products, while president at Tzetzo, under the Kids Play/Select Brands trademarks, with sales in excess of $20 million.
