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Sunkist Keeps Focus On Citrus With Blood Oranges, Cara Cara Navels

Erin Semper, retail marketing manager for Sunkist.
Erin Semper, retail marketing manager for Sunkist.

Last updated on December 31st, 2019 at 04:01 pm

Sunkist showcased its blood oranges and Cara Cara navel oranges at Fresh Summit. Erin Semper, retail marketing manager, said both orange varieties are ready in December.

“They are excellent for eating, and they add a lot of extra color,” she said. “They complement nicely with our navel orange which, of course, is a big winter variety.”

The 2020 season offers better sizes of citrus fruits, Semper said.

She also noted Sunkist has created a new 10-lb. carton to highlight its blood oranges. Designed primarily for foodservice, the packs also work well as an alternative pack style for retailers, she said.

Semper mentioned that Lunar New Year is Jan. 25, so Sunkist has come out with a Lunar New Year carton not only for domestic North America but also for export markets. This Lunar New Year will be the Year of the Rat.

“Lunar New Year is a big gift-giving time and traditionally oranges and mandarins are given because the round symbol is a symbol of good fortune,” Semper said. “This is designed as a gift carton so someone could buy the carton and give either the entire gift, or they can take it apart and give just individual oranges. The traditional red is the color of the traditional envelopes.”

She said along with new packaging, Sunkist has updated its look and is working to update the look of its entire portfolio to a much more branded and unified look.

The latest entry into this is Sunkist’s navel orange bag.

“The exciting thing with our navel orange bag this year is we’ve gone to a thinner plastic, and there’s a common front and back. We are moving toward a more sustainable product with less plastic and less waste,” she said.

Sunkist is based in Santa Clarita, California.

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