HyVida Brands Inc., the Muskegon, Michigan-based producer of the world’s first hydrogen-infused sparkling waters, has appointed Mark Strome to its board of directors. The company says Strome’s strategic business knowledge and entrepreneurial experience will help to strengthen its impact nationally and beyond. He is the founder of Strome Investment Management.
“I am very passionate about my health and wellness and I am convinced infuse molecular hydrogen is the next big thing,” said Strome.
HyVida’s Hydrogen infused sparkling waters contain antioxidants and magnesium, and have no calories, no sugars, no sweeteners and no caffeine. HyVida says its patent-pending infusion of hydrogen gas and magnesium delivers significant functionality to beverages at a higher pH. The company also says hydrogen is supported by 1,000-plus published medical studies for its health benefits from cognitive benefits to gut health.
“It is gratifying when a person of Mark’s caliber and experience recognizes HyVida’s potential to enhance a healthier lifestyle,” said Rick Smith, president, CEO and co-founder of HyVida. “We are thrilled to have Mark join our board at a pivotal moment in HyVida’s journey.”
In partnership with Cascadia Managing Brands, HyVida sells its ready-to-drink (RTD) beverages in the natural, specialty and e-commerce sales channels.