Pete and Gerry’s Organic Eggs has unveiled what it says is the industry’s first reusable egg carton. Currently in a pilot program at Co-Op Food Stores in New Hampshire and Vermont, the brand said it has seen a strong response to the program to date, with same-store sales growing weekly and numerous positive consumer messages. The reusable cartons are made of recycled, durable, BPA-free plastic which can be washed at home and reused repeatedly.
“While we are confident in the sustainability of our current carton, which is made from 100 percent recycled plastic and has less environmental impact than the Styrofoam or molded pulp cartons used by conventional egg brands, we continue to challenge ourselves to find even better ways to improve our environmental stewardship,” said Jesse Laflamme, Pete and Gerry’s Organic Eggs CEO. “Reusable cartons are a logical next step in our ongoing commitment to sustainability, moving consumer behavior from recycling to reuse. We plan to expand this program in 2020 to reach even more consumers and amplify the program’s impact with major retailers clamoring for this type of sustainable innovation.”
The company says the average person in the U.S. eats approximately 279 eggs per year, or 23 cartons’ worth. Just one person replacing their egg cartons with a reusable carton would save more than 1,800 cartons from entering the recycling and waste stream. When projected to the approximately 330 million people currently living in the U.S., more than 594 billion cartons would be replaced over a lifetime, enough to circle the globe over 4,000 times.
“Our consumers expect Pete and Gerry’s to be on the leading edge of sustainability,” Laflamme said. “Like many other consumer packaged goods companies, we recognize that reuse is even better than recycling, and we’re proud to be at the forefront of this growing movement to help reduce the impact of packaging on the planet. This is a pilot program, but we are emboldened by the initial results and committed to new ways of thinking about how we deliver on our promise to be a responsible force for good.”
The reusable cartons are currently sold at a retail price of $2.99. Once they’ve purchased a reusable carton, consumers may fill it up repeatedly from the Pete and Gerry’s display of loose eggs, which are discounted from a standard dozen, allowing the reusable carton to pay for itself over time.
In 2003, Pete and Gerry’s Organic Eggs became the first Certified Humane egg producer in the U.S. In 2013, the Monroe, New Hampshire-based company became the first egg producer in the world to achieve Certified B-Corporation status.