Packaging Perishables Produce Produce News Snacks West

Joolies Launches In Whole Foods Southern Pacific


Joolies are hitting shelves of Whole Foods locations across California and Nevada in the Southern Pacific region, expanding the medjool date company’s footprint from direct to consumer into retail.

“While we are already available nationwide through Thrive Market and Amazon, it was important for us to build a strong foundation in stores, too, starting at home in California. Our team has been working hard to get us into other key retailers like Erewhon, that are aligned with our values in high-quality, organic food. When you see the Joolies boxes added to the existing dates and dried fruit set, it’s impossible to miss that fresh pop of color,” said Joolies co-founder Greg Willsey.

Joolies organic medjool dates are single origin and harvested fresh from a family farm in California’s Coachella Valley. The company does not use any pesticides, herbicides or fungicides and are Certified Glyphosate Residue Free by The Detox Project

“We are beyond excited to be launching at Whole Foods Market through the Local Supplier program. Given our focus on ‘fresh from our farm’, and the Southern Pacific region being our home turf, this feels like the perfect way to start before expanding our distribution with Whole Foods nationally,” said company co-founder David Kohl.

Joolies organic medjool dates are available in 14-oz. whole and 11-oz. pitted organic dates at an SRP of $8.99. Joolies also offers single-origin Organic Medjool Date Syrup available for an SRP of $9.99. 

Featured Photos

Featured Video