In order to raise awareness and funds for breast cancer, all Big Y Supermarkets donated proceeds from their October initiative “Partners of Hope” to 29 local breast cancer support groups throughout Massachusetts and Connecticut. The results have been tabulated and, in October, Big Y raised $215,742.
During October, Big Y donated a portion of the proceeds from both the floral and produce departments, and 5 cents for each Big Y, Top Care, Full Circle, Simply Done, Paws Happy Life, Pure Harmony, @Ease, Tippy Toes and Culinary Tours brand products purchased between Oct. 4-10.
The Big Y Butcher Shops also donated 10 cents from every pound of All-Natural Angus Beef and Big Y Smart Chicken sold during October. Big Y Pharmacy & Wellness Center donated $5 for every flu shot given. Every store promoted Partners of Hope pink ribbons for $1 for the month of October as a way of generating additional proceeds for local breast cancer organizations throughout the two states.
Big Y’s dietitian team, Carrie Taylor and Andrea Luttrell, devoted a portion of their fall newsletter to cancer prevention.
“Breast cancer affects thousands of women and more men each year,” said Big Y CEO Charles D’Amour. “Through our Partners of Hope campaign, we want to not only promote breast cancer awareness but also save lives through early detection and care.”
Since 2007, Big Y has raised more than $2 million to support local breast cancer initiatives.
