Hippeas Organic Chickpea Snacks is expanding its lifestyle brand and launching Hippeas Tortilla Chips. Hippeas Tortilla Chips are USDA Certified Organic, certified gluten free and vegan.
The chips have 3g of protein and 3g of fiber per 1-oz. serving. Hippeas new Tortilla Chips became available exclusively at Whole Foods Market stores nationwide on Dec. 18.
Hippeas, known for its bright yellow bag, will introduce Hippeas Tortilla Chips in the following three flavors: Straight Up Sea Salt, Rockin’ Ranch and Jalapeño Vegan Cheddar.
“We are excited about the launch of Hippeas Tortilla Chips,” said Joe Serventi, CEO of New York-based Hippeas. “They’re made with the nutritional profiles our consumers demand; organic, gluten-free, plant-based, and they taste great This product expansion signifies the growth of Hippeas as a snacking platform and lifestyle brand that our fans know and love. We are extremely fortunate to be recognized as a brand that is pioneering the next generation of better-for-you snacking and working closely with retailers such as Whole Foods Market to develop innovation that both retailers and consumers are looking for.”
David Woods, senior category merchant for grocery at Whole Foods Market, said, “We are thrilled to be the exclusive launch partner for Hippeas’ new line of vegan tortilla chip. Plant-based and vegan items are continuing to drive growth across a wide array of categories, and we are excited to broaden our selection with this new, salty snack option that’s offered nationwide.”