Raley’s Food For Families Annual Holiday Drive raised $2.1 million this holiday season, the largest amount ever donated in the organization’s 33 years of hosting the event. The donations came from customers, vendors and team members and will make a direct impact on those suffering from food insecurity in northern California and Nevada.
Raley’s Food For Families partners with 12 regional food banks across the company’s footprint, stretching from northern California through western Nevada. The food bank leaders support the more than 1.4 million food insecure people in these areas with services and food donated by Raley’s.
“Although we all have unique and very personal reasons for where and why we give, clearly, our customers care deeply about alleviating hunger and helping their neighbors. We are so fortunate to share this ability to make a difference with such generous donors that shop at our stores,” said Becca Whitman, executive director of Raley’s Food For Families.
This year, the organization expanded the holiday bag product to include more variety. Working with food bank partners, and keeping nutrition top of mind, Raley’s Food For Families says it developed a product list that caters to the direct needs of its local communities. For some food agencies, this annual campaign keeps the warehouse full well beyond the holiday season.
In calendar year 2019, Raley’s Food For Families increased donation capabilities its customers, introducing the option to make a donation on check stand PIN pads at 128 locations. With the support of this technology, it helped increase 2019 holiday donations by more than 30 percent.
Raley’s Food For Families is a registered 501(c)3 organization providing food to Feeding America food banks and its network of partner agencies. The year-round program serves the communities of northern California and western Nevada through Raley’s, Bel Air Market, Nob Hill Foods and Food Source stores.
Raley’s Food For Families began as a holiday food drive in 1986 and was founded by co-chairman and owner Joyce Raley Teel and CEO Emeritus Charles Collings. In the past 33 years, the organization has raised more than $42 million and 40 million pounds of food. Raley’s covers 100 percent of the administrative costs for the non-profit, meaning all donations go directly to the food bank partners.