“Doritos is known for making bold, innovative moves—whether it’s new movie partnerships, e-sports tournaments, an ad without logos and, of course, new flavors,” said Leslie Vesper, senior director of marketing for Frito-Lay North America, which is based in Plano, Texas. “The release of Doritos Flamin’ Hot Limon and the revamped Doritos Cool Ranch are two entirely new ways for fans to enjoy our beloved legacy flavors.”
Flamin’ Hot Limon is the brand’s latest foray into the hot and spicy food category, one of the fastest-growing segments in the food industry, on the heels of last year’s release of its Flamin’ Hot Nacho flavor.
Frito-Lay says Cool Ranch has been one of the most popular Doritos flavors for decades. The new Cool Ranch is now packed with even more of the same Cool Ranch flavor.
The new flavors are available nationwide now in 9.75 oz. bags for a suggested retail price of $4.29 and 2.75oz. bags for a suggested retail price of $1.89.